Blog Avoiding High Traffic Costs in E-commerce

How Do I Get Rid of High Traffic Costs in E-commerce?

You can find many e-commerce managers who start e-commerce and then complain that their costs increase disproportionately as the customer potential increases. One of the biggest costs in ready-made e-commerce software is traffic costs.

The images and other optimizations you will make on your e-commerce site reduce your traffic load at some stage, but if you are planning advertising campaigns, it is inevitable that traffic costs will increase.

The solution to this situation, as you will realize as your business grows, is to continue on your way with an e-commerce software specially developed for you, apart from ready-made e-commerce packages.

It can be developed without paying high costs for the design and software developments that you may request in e-commerce projects specially developed for you.

How to calculate the average traffic usage in e-commerce sites?

Although the traffic calculation is related to the site content, on an e-commerce site with an average of 3000 unique users per day, the average daily traffic will be between 5GB and 8GB. (It may vary depending on the content.)

When we examine it through this calculation;

You will have an average of 17 GB of traffic per day for 10000 unique users, and this traffic will generate 6120 GB of annual traffic for you.

It can be easily understood from the calculations above that your high traffic cost will occur.

Having a boutique e-commerce infrastructure specially developed for you to minimize your traffic costs, you can take a healthy step into e-commerce with our team experienced in boutique solutions, together with the Treegroup family.